2020 The Serif 4K Smart TV

Designed for every place, at every moment, from every angle

360 All Round Design

Enjoy the view of your TV from all angles. The Serif looks beautiful from front to back, side to side, and can decorate just about anywhere you put it. Let The Serif elegantly symphonize with your space.

Detachable Floor Stand

Place The Serif literally anywhere in the room. It comes with an elegant metal stand that pairs with its stylish frame. It looks good in smaller spaces too, and the option to remove the legs makes it all the more versatile.

New ways to enjoy content

NFC on TV

When you need some music, just connect and enjoy your view.

Colour Volume 100% & HDR 10+

Samsung Quantum Dot technology uses nano-sized quantum dots to produce 100% colour volume, so even if the scene is too bright or dark, you'll only see realistic visuals. And HDR10+ analyzes each scene frame by frame to adjust the brightness to each specific moment.

Fits perfectly wherever you put it

'I' Shaped Design

The capital I presents a bold look thats certain to catch the eyes of any beholder. The iconic I shaped design, packaged in a slim frame turns The Serif into a statement piece in a way that no other TV can. Get the I to claim the scene.

No tools? No problem

It's all very straightforward. Simply place your TV upside down to pop the leg sockets out, and put the stand in place. Prop it back upright, plug it in, and you're good to go.

Plus, some tips to hide the cables

Neatly manage all your cords for a clean look. Just pop off the back cover, pull the power cord through the opening, and run the cable along the groove at the bottom. Being tidy never looked so good.

It has various options for your home vibe

Exclusive patterns

Your screen doesnt have to be black when youre not watching. Specially created by Ronan & Erwan Bouroullec, the new Ambient Mode features two exclusive patterns inspired by the natural world around us--a beautiful leaf and a textured fabricand with various colours options to match your mood.

Enjoy every moment with The Serif

Ambient Mode +

Useful information right before you head out the door in the morning, a range of vibes for parties with friends, calm tunes that play while you read a book, or sharing the pictures you took with your loved one--The Serif gives you a range of choices and settings that transform your TV how you like.

Set the mood with your voice

Fit the mood to your schedule

Expand your life with seamless connections

Mirrors all your experiences

All your devices, connected in seconds and in simpler way.

AirPlay 2

With AirPlay 2 built-in you can effortlessly play movies, shows, music and photos on The Serif right from your iPhone, iPad or Mac.

SmartThings

Start a movie on your smartphone during your commute and easily switch to your Samsung TV when you get home. Whether Android or iOS,the SmartThings app makes it easy to connect and enjoy.

All it takes is a tap

Tap View

Whatever you were watching on your mobile phone can be placed on your TV screen with just a quick tap on The Serif.

Multi View

Split the TV screen so you can watch whats on TV and whats on your smartphone at the same time without having to look away. Just connect your mobile and multi-task with Multi View. This is more than a remarkable way to use TV.

Step 1

With the TV screen off, place your mobile device on top of The Serif.

Step 2

Your mobile will connect to the TV via NFC.

Step 3

Now you can stream music from your mobile on The Serif.

Step 4

You can enjoy your content quickly with the fast connection.

It has the power of QLEDAnd an innovation in audio

It makes sure you hear what matters

Active Voice Amplifier (AVA)

Active Voice Amplifier uses audio spatial intelligence to recognize when there are potentially distracting sounds around you. It automatically clarifies the voices on-screen so you dont have to break focus on the dialogues that matter through the advanced sound signal processing.