- Serif Design by Bouroullec
- Ambient Mode+
- 100% Colour Volume with Quantum Dot
- Simple Connectivity

2020 The Serif 4K Smart TV
Designed for every place, at every moment, from every angle

360 All Round Design
Enjoy the view of your TV from all angles. The Serif looks beautiful from front to back, side to side, and can decorate just about anywhere you put it. Let The Serif elegantly symphonize with your space.

Detachable Floor Stand
Place The Serif literally anywhere in the room. It comes with an elegant metal stand that pairs with its stylish frame. It looks good in smaller spaces too, and the option to remove the legs makes it all the more versatile.

New ways to enjoy content
NFC on TV
When you need some music, just connect and enjoy your view.

Colour Volume 100% & HDR 10+
Samsung Quantum Dot technology uses nano-sized quantum dots to produce 100% colour volume, so even if the scene is too bright or dark, you'll only see realistic visuals. And HDR10+ analyzes each scene frame by frame to adjust the brightness to each specific moment.

Fits perfectly wherever you put it

'I' Shaped Design
The capital I presents a bold look thats certain to catch the eyes of any beholder. The iconic I shaped design, packaged in a slim frame turns The Serif into a statement piece in a way that no other TV can. Get the I to claim the scene.


No tools? No problem
It's all very straightforward. Simply place your TV upside down to pop the leg sockets out, and put the stand in place. Prop it back upright, plug it in, and you're good to go.

Plus, some tips to hide the cables
Neatly manage all your cords for a clean look. Just pop off the back cover, pull the power cord through the opening, and run the cable along the groove at the bottom. Being tidy never looked so good.

It has various options for your home vibe

Exclusive patterns
Your screen doesnt have to be black when youre not watching. Specially created by Ronan & Erwan Bouroullec, the new Ambient Mode features two exclusive patterns inspired by the natural world around us--a beautiful leaf and a textured fabricand with various colours options to match your mood.

Enjoy every moment with The Serif
Ambient Mode +
Useful information right before you head out the door in the morning, a range of vibes for parties with friends, calm tunes that play while you read a book, or sharing the pictures you took with your loved one--The Serif gives you a range of choices and settings that transform your TV how you like.

Set the mood with your voice

Fit the mood to your schedule

Expand your life with seamless connections

Mirrors all your experiences
All your devices, connected in seconds and in simpler way.

AirPlay 2
With AirPlay 2 built-in you can effortlessly play movies, shows, music and photos on The Serif right from your iPhone, iPad or Mac.

SmartThings
Start a movie on your smartphone during your commute and easily switch to your Samsung TV when you get home. Whether Android or iOS,the SmartThings app makes it easy to connect and enjoy.

All it takes is a tap
Tap View
Whatever you were watching on your mobile phone can be placed on your TV screen with just a quick tap on The Serif.

Multi View
Split the TV screen so you can watch whats on TV and whats on your smartphone at the same time without having to look away. Just connect your mobile and multi-task with Multi View. This is more than a remarkable way to use TV.
How to use NFC on TV

Step 1
With the TV screen off, place your mobile device on top of The Serif.

Step 2
Your mobile will connect to the TV via NFC.

Step 3
Now you can stream music from your mobile on The Serif.

Step 4
You can enjoy your content quickly with the fast connection.

It has the power of QLEDAnd an innovation in audio

It makes sure you hear what matters
Active Voice Amplifier (AVA)
Active Voice Amplifier uses audio spatial intelligence to recognize when there are potentially distracting sounds around you. It automatically clarifies the voices on-screen so you dont have to break focus on the dialogues that matter through the advanced sound signal processing.
Accessory | |
---|---|
Batteries (for Remote Control) | Yes |
Remote Controller Model | TM2050A (White) |
Weight | |
Weight without stand | 26.5 kg |
Weight with stand | 27.6 kg |
Shipping Weight | 35.3 kg |
Dimension | |
Stand (Minimum) (WxD) | N/A |
Dimensions with stand(WxHxD) | 49.40 x 48.71 x 19 inch(es) / 125.49 x 123.74 x 48.28 cm |
Dimensions without stand(WxHxD) | 49.40 x 29.46 x 8.70 inch(es) / 125.49 x 74.83 x 22.1 cm |
Stand (Basic) (WxD) | 41.37 x 19.00 inch(es) / 105.1 x 48.28 cm |
Shipping Dimensions(WxHxD) | 55.23 x 35.19 x 12.12 inch(es) / 140.3 x 89.4 x 30.8 cm |
POWER | |
Power Consumption (Stand-by) | 0.5 W |
Power Consumption (Typical) | 68 W |
Eco Feature | |
Eco Sensor | Yes |
POWER | |
Power Supply | AC110-120V 50/60Hz |
Power Consumption (Max) | 160 W |
Additional Feature | |
IPv6 Support | Yes |
V-Chip | Yes |
USB HID Support | Yes |
BT HID Built-in | Yes |
IP Control | Yes |
OSD Languages | English, Spanish, French |
G-SYNC | N/A |
Freesync | FreeSync Premium |
Game Mode | Yes (Auto Game Mode (ALLM), Game Motion Plus, Dynamic Black EQ, Surround Sound, 4K@120Hz (HDMI Port 4)) |
Extended PVR | N/A |
EPG | Yes |
ConnectShare™ (USB 2.0) | Yes |
Connect Share™ (HDD) | Yes |
Auto Power Off | Yes |
Caption (Subtitle) | Yes |
Auto Channel Search | Yes |
Digital Clean View | Yes |
Ultra Clean View | N/A |
Accessibility - Others | Enlgarge / High Contrast / Multi-output Audio / SeeColors / Negative Colors / Grayscale / Caption Moving / Sign Language Zoom / Slow Button Repeat / Auto Detection for Sign Language Zoom Area |
Accessibility - Learn TV Remote / Learn Menu Screen | US English |
Portrait Mode | N/A |
Accessibillity - Voice Guide | US English |
Brightness/Color Detection | Brightness Detection |
Motion Detection (Frame) | N/A |
Ambient Mode | Ambient Mode+ |
Auto Rotation | N/A |
Décor Mode | N/A |
AI Streaming | N/A |
AI Upscale | Yes |
Adaptive Sound | Adaptive Sound+ |
Active Voice Amplifier | Yes |
Adaptive Picture | Yes |
Design | |
Speaker Jersey Color | N/A |
Stand Color | BLACK |
Stand Type | FLOOR |
Slim Type | Normal |
Front Color | CLOUD WHITE |
Design | Serif Design |
Bezel Type | VNB |
Certifications | |
Anynet+ (HDMI-CEC) | Yes |
Bluetooth | Yes (BT4.2) |
HDMI Quick Switch | Yes |
Wireless LAN Built-in | Yes (WiFi5) |
eARC | Yes |
Ex-Link ( RS-232C ) | 1 |
HDMI A / Return Ch. Support | Yes |
RF In (Terrestrial / Cable input / Satellite input) | 1/1(Common Use for Terrestrial)/0 |
Digital Audio (Outputs) | 1 |
RJ45 | N/A |
Composite In (AV) | N/A |
Tuner/Broadcasting | |
Analog Tuner | Yes |
Certifications | |
HDMI | 4 |
USB | 2 |
Component In (Y/Pb/Pr) | N/A |
Tuner/Broadcasting | |
Digital Broadcasting | ATSC/ClearQAM |
Accessory | |
Samsung Smart Control | Yes |
No Gap Wall-mount | N/A |
Optional Stand Support | N/A |
Optional Stand Support (Y20 Studio) | N/A |
15m/10m One Invisible Connection Support | N/A |
Vesa Wall Mount Support | N/A |
Customizable Bezel Support | N/A |
User Manual | Yes |
E-Manual | Yes |
Power Cable | Yes |
HDMI Cable | N/A |
Convergence | |
TV Sound to Mobile | Yes |
Sound Mirroring | Yes |
Wi-Fi | Yes |
Bluetooth Low Energy | Yes |
360 Video Player | Yes |
Camera Support | N/A |
Remote Access | Yes |
Personal Screen | N/A |
Sound Wall | N/A |
Digital Butler | N/A |
Multi-View | Yes |
Tap View | Yes |
NFC on TV | Yes (Sound Mirroring) |
Mobile to TV - Mirroring, DLNA | Yes |
Smart Service | |
Gallery | Yes |
Convergence | |
TV to Mobile - Mirroring | Yes |
Smart Service | |
Universal Browse & Play | N/A |
SmartThings | Yes |
Samsung Health | N/A |
SmartThings App Support | Yes |
TV Plus | Yes |
Web Browser | Yes |
Works With Alexa | Yes |
Works with Google Assistant | Yes |
Multi Voice Assistant | Yes |
Far-Field Voice Interaction | N/A |
Voice Interaction | N/A |
Bixby | US English, Korean, UK English, French, German, Italian, Spanish, India English (features vary by language) |
Operating System | Tizen™ |
Connectivity | |
Blutooth Audio | Yes |
Smart Service | |
Smart TV | Smart |
Connectivity | |
Multiroom Link | Yes |
Woofer | N/A |
Speaker Type | 4CH |
Sound Output (RMS) | 40W |
Hole Array Speaker | N/A |
Audio Pre-selection Descriptor | N/A |
Dialog Enhancement | Yes |
Q-Symphony | N/A |
Object Tracking Sound | N/A |
Dolby Digital Plus | Yes |
Dolby 5.1 Decoder | N/A |
Video | |
Auto Motion Plus | Yes |
Film Mode | Yes |
Contrast Enhancer | Yes |
Micro Dimming | Supreme UHD Dimming |
Viewing Angle | Wide Viewing Angle |
Dual LED | N/A |
Color | 100% Color Volume with Quantum Dot |
Contrast | Mega Contrast |
HLG (Hybrid Log Gamma) | Yes |
Compatible with HDR 10+ | Yes |
HDR (High Dynamic Range) | Quantum HDR |
Motion Rate | MR240 |
Picture Engine | Quantum Processor 4K |
Display | |
Resolution | 3,840 x 2,160 |
Diagonal Screen Size | 54.6" |
Screen Size | 55" |
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Reviews
Rating Snapshot
5 |
| 10 |
4 |
| 0 |
4 |
| 0 |
3 |
| 0 |
1 |
| 1 |
Average Customer Ratings
Overall | 4.64 | |
Design | 4.91 | |
Features | 4.82 | |
Performance | 4.82 | |
Value of Product | 4.36 |
Pros
- Bright display, Durable
- Realistic color, Bright display
- Realistic color, Bright display, Lightweight, Built-in speakers
- Realistic color
- Realistic color, Bright display, Durable
- Built-in speakers, Durable
- Realistic color, Bright display, Built-in speakers
- Realistic color, Bright display, Built-in speakers
- Realistic color
Cons
- Poor quality, Did not meet expectations
Submitted a year ago
By Loving my gift
Reviewed at
I received it as a combination Birthday/Christmas present,
Bottom Line Yes, I would recommend to a friend
Submitted a year ago
By Christopher Jordan Ruben
Reviewed at
Got this it’s great thank you so much for the holidays g
Bottom Line Yes, I would recommend to a friend
Submitted a year ago
By rsc152
Reviewed at
We've had this for over a year and it's got a beautiful picture and works flawlessly. We enjoy it so much that we're going to get rid of our 70" (another brand) that's only 3 years old and replace it with another Samsung.
Bottom Line Yes, I would recommend to a friend
Submitted 2 years ago
By Mare
Reviewed at
I bought this TV a few days ago, and I love the easy set-up, the bright colors and the picture clarity.
Bottom Line Yes, I would recommend to a friend
Submitted 2 years ago
By Africapics01
Reviewed at
Bought it this past summer and have enjoyed all the speak commands it offers!!!
Bottom Line Yes, I would recommend to a friend
Submitted 2 years ago
By Souli
Reviewed at
Love this beautiful TV. I dislike black TVs. It blends in perfectly in my white condo. Great picture quality and a pleasure to use and watch. Don't mind that it is heavy because the cat knocked over the last one three times. This one is nice and sturdy. It's perfect!
Bottom Line Yes, I would recommend to a friend
Submitted 2 years ago
By jakelol
Reviewed at
Obviously this is a TV you buy for the design, as it’s very stylish and unique. However, behind this $800 frame & legs is essentially a q60. Despite what the description says, the 43” Serif is NOT a good TV for next-gen gaming, PS5 does not recognize it as HDMI 2.1, nor can I play games at 120hz (motion rate is utterly atrocious with gaming). The legs are a cool idea, but unless you sit on the floor, you’ll be looking down at the tv as it’s ridiculously low to the ground. As for customer service, they are completely useless, if you’re unhappy with the tv don’t expect to get a return unless you keep EVERY piece of packaging. I lost the instruction manual, and customer support didn’t even budge- they said samsung will pay to ship the tv back, just to deny the return due to missing paper. Selling this TV and getting a Sony 900h.
Bottom Line No, I would not recommend to a friend
Submitted 3 years ago
By Bluuu
Reviewed at
Qthis is part tv art 2020 media device easy to use
Bottom Line Yes, I would recommend to a friend
Submitted 3 years ago
By Barry D99
Reviewed at
I really I really enjoy this simplicity of the TV the packages that come with it is amazing I really enjoy everything that Samsung house offer that they provide very simple service for your TV and make it easy to use. I would recommend anything from Samsung because of their quality and their service in the right reliability for their products
Bottom Line Yes, I would recommend to a friend
Submitted 3 years ago
By Ms_hell
Reviewed at
The tv itself is a piece of art. The features and picture is fantastic. I am impressed and would recommend.
Bottom Line Yes, I would recommend to a friend